Variable Data Printing gives you the opportunity to make more personalized contact with customers, which leads to better results.
Every business is looking for ways to reach their customers more effectively. Many businesses that use direct mail marketing often use a generic piece for all of the customers. Static content works fine, but at Creative Media we will show you how to use variable data to improve the impact of your marketing.
When working with variable data, customer information is pulled from a database and used to customize each piece so that it uniquely speaks to each customer. It can be something as simple as the addressing of a self mailer or postcard and it can include personalized response devices, information that is specific to the recipient, or displaying variable images based on the demographic of the recipient. A few other applications that are a perfect fit for variable data include direct marketing, relationship management, and scheduling of appointments.