Online advertising is the quickest and most reliable way to get new traffic for your website. Pay-per-click (CPC) ads and cost-per-thousand (CPM) ads appear all over the internet.

These kinds of campaigns can be designed to fit any budget. Some of the most common places that one encounters these ads are accompanying search results and on social media sites. The online advertising process is effective, but it can be confusing to implement for those new to the process. There are many options that influence the success of a campaign, including the bid amount, targeted keywords, and demographics—all of which determine where and how often the ad is seen.

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