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One of the toughest parts of marketing and advertising is discovering creative, new ways to promote your business. It can be hard and frustrating work.
One way to tackle this problem is to look for reasons to run a promotional campaign. Holiday promotions are a great example of this strategy at work.
Many businesses thrive on the expertise of their owners, operators, or managers. This is particularly true of small businesses, especially service businesses. A great way to increase your business volume and increase the perceived value of your products and services is to communicate your expertise within your community.
What Is Content Marketing?
J.K. Rowling is the British author of the popular Harry Potter fantasy book series. A net worth of more than a billion dollars makes her one of the richest women in Great Britain (richer than the Queen!).
You may think guerrilla marketing is dead, but really it's evolved with the times. If you haven't done the same, then you need to take a leap forward to get the most impact from your marketing dollars.
What is Guerrilla Marketing?
Marketing fads come and go. Marketers today have a bewildering array of choices never seen before. Consequently, busy business owners don't always know who to listen to in order to find what is working most effectively right now. Everyone can claim their systems and tools are the secret to a never-ending stream of prospects and customers.
Is Direct Mail Worth Exploring For Your Business?
Every business would like to grow sales and profits. The future of the business and the livelihood of its employees depend on it. So, as business owners, we go to networking events, make phone calls, send out mailers, and even spend time on social media. Yet growing the business is never as easy or simple as that.
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