Why You Need to Call Your Leads Right Away... or Don't Even Bother

In today's ultra-competitive business landscape, your company is likely spending a good deal of money to generate leads and prospects for your products and services. Hopefully, these efforts are generating quality leads for your business. But what happens once those leads do contact you?

Does Your Advertising Have a Goal?

You know all about the importance of setting personal and business goals, but what about setting goals for your advertising? Such goals are also important to the success of your sales and marketing efforts.

The three traditional goals of advertising are to inform, persuade, and remind. However, you should add one more goal to that list, especially if you run a small or medium-sized business. That goal is to break even on the cost of running your ad. If the ad makes money immediately, that's a bonus.

An Important Business Lesson from an 8-Year-Old Girl

There's something undeniably different about this time of year -- an almost palatable sense of wonder, excitement, joy, and possibility not always seen in our everyday routine.

Amid the hustle and bustle of shopping, planning, and reconnecting with family and friends, we often find ourselves thinking back to seasons past --

Community Care Marketing

If your business is looking for a creative way to increase name recognition and drive business, while at the same time giving back to your community and contributing to the common good, here are a few rewarding ideas to try:

Using the Law of Reciprocity to Advance Your Business

In social psychology, reciprocity refers to the natural human tendency to want to return a favor -- to give back after someone has shown generosity to you. You've no doubt experienced such times in your own life, when you've felt such a sense of appreciation for a kindness done that you felt inclined to respond in kind. That's what reciprocity is all about.

Giving to Give -- and Build Relationships

Of course, there is another type of reciprocity -- one born more from a sense of obligation than appreciation.