Any marketer worth anything will tell you that the key to increasing sales is to use A/B testing to determine which sales tactic is more successful than another. If you're not familiar with it, A/B testing (sometimes called split testing) is comparing two versions of something to see which one performs better. With that in mind, have you ever wondered why some tactics are more successful than others?
One of the key things that all successful team leaders find a way to overcome is the simple human need to be liked. When you've finally risen in the ranks and find yourself in a position of authority, it's natural to want everyone to see you as "the cool boss" or "the friendly boss." While this is absolutely recommended to a certain extent and it's a whole lot better for productivity than barking orders and becoming the boss that everyone hates, you still need to know your limits. You need to draw a line in the sand and establish yourself as a team leader by setting boundaries for both yourself and those beneath you. This is something you can do in a few different ways.
Let's face it - we all have our quirks. Part of working with others is the opportunity to develop collaborative working relationships. Other people's habits and behaviors affect us when we are in a shared environment. In many instances, these are the people that we interact with for the majority of our days. As a natural result, friendships form as trust and respect are gained from our day-in and day-out interactions. You may have experienced this in your own company. And then, one day... BOOM! Like a bolt of lightening, an employee begins to engage in storytelling that looks and smells an awful lot like gossip.
Modern technology has ushered in a bold, new era in terms of employee productivity. Case in point: thanks to not only cloud computing but mobile technology, almost ANY employee can become a remote worker if they truly desire. Employees can be just as productive at a coffee shop as they could from their desk in the office, which has meant big things for businesses in all industries. For the people tasked with actually managing these remote employees, however, it can quickly become a challenge, to say the least.
Many people work their entire lives to achieve a leadership role within an organization. They've put in their time, tirelessly working their way up through the ranks and then, it finally happens: they're trusted enough to be given the responsibility of bringing a team together for the benefit of a business's long-term goals. And yet, unfortunately, far too many people tend to veer off course with this almost immediately by assuming that respect is a given (which we've talked in detail about before), and by looking at "the team" as one thing and the "team leader" as something separate. They're not separate, and they never were. The sooner this is understood, the sooner you'll be generating the types of results you were after.
Make no mistake: the data revolution is upon us and has, perhaps, affected no industry more than the wonderful world of marketing. Your average marketer now has access to huge volumes of information about who their customers are, how they're behaving, what their thoughts are on certain issues and more - all of which can quickly prove overwhelming. It's important to look at the big data phenomenon for what it is, however: an opportunity. It's a very real chance that marketers have to realign their efforts and create the type of powerful customer experience that creates a loyal army of brand advocates.