Converting prospects into clients is often a difficult and expensive process. Sales reps can spend weeks, months, even years trying to get a prospective client converted into a buyer. A large part of that process involves face time between the sales rep and the prospect in an attempt to forge a relationship built on trust. Seldom does that face-to-face meeting end in a solid sale.
When many people reach a career milestone - be it getting a job with that great new company or even starting their own business - they often leave the concept of education behind. After all, they've already had a huge amount of schooling up to this point and they've succeeded in accomplishing what they set out to, so it probably isn't even necessary anymore, right?
As a business leader, one of the core requirements of your job is to make sure that you're bringing out the absolute best in your team at all times. Every employee working under you not only needs to excel on their own terms but must also be contributing towards the larger whole at the same time. Having quiet, introverted employees can certainly make this difficult, but therein lies the challenge. If you want to use your leadership skills to bring out the best from your introverted employees, you'll certainly want to keep a few key things in mind.
Whether you've been in business for 40 years, or you are a startup waiting for the perfect time to enter the marketplace, you want to know how to succeed in the fast-paced world of capturing market share. Let's see how your business can benefit from the lessons learned in the daily life of a salty sailor.
If you had a tough time during the Great Recession of the last few years, you are in the same boat with many, including the United States Postal Service. With computers, e-mail, and the rise of similar types of technology, total mail volume was already on the decline - and then, the most troubling economic times in decades hit. All types of mail volume dropped dramatically in a short period of time.
To say that most small businesses have something of a love/hate relationship with the United States Postal Service is an understatement. USPS is one of those necessary things to get a wide range of direct and print mail marketing materials out into the world. With a decade of increasing prices chipping away at return on investment little by little, it's no wonder many organizations started to skimp on direct mail spending in favor of other "cheaper" solutions in the interim. Now, however, the tides may be truly changing as postal rates are on the decline with no clear end in sight. If you've been waiting to jump back into the direct mail world, now might be the PERFECT time to give it a try for a number of reasons.