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According to a recent survey conducted by Gleanster Research, managing the overall content creation process was the single biggest challenge that most medium- and large-sized companies faced on a daily basis. To make matters worse, 36 percent of respondents indicated that they were missing deadlines on a regular basis, significantly derailing their efforts as a result.
Every entrepreneur, and I do mean every, has had a taste of failure at one time or another. The slam-dunk business idea that landed flat. The star product that fizzled out. It happens more often than you really hear about, but to those individuals that it's happening to, the "failures" can be seriously disheartening. If you're feeling a bit down about a business venture that didn't go as you planned, don't lose hope. Countless well-known and successful individuals have achieved their dreams despite multiple setbacks. Their stories are sure to inspire you.
A few months ago, Mark Zuckerberg treated his staff to a movie night. The film...Pixar's Inside Out. The Facebook staff watched in confused amazement wondering who these emotions were and more importantly, where is the big, blue and white like-button thumb? A few individuals voiced what everyone else was thinking...wouldn't it be swell if Facebook allowed people to have more than one possible emotional reaction to the things they see and read?
"The way we measure productivity is flawed. People checking their BlackBerry over dinner is not the measure of productivity." - Timothy Ferriss
All of your print marketing materials should be designed to evoke an emotional response. Most of the time when you're marketing a product or service, your goal is to convince people to spend money on what it is that you have to offer AFTER the fact. This is time consuming and isn't always successful, especially in a crowded sea of competitors. But what if there was a way for you to start your print marketing momentum well in advance of the actual product or service's release? What if there was a way to build so much momentum leading up to that day that all of the hard work from a marketing perspective had already been done for you?
If you've ever been on a mountain bike and felt the exhilaration of barreling down some well-worn single-track, you've likely also felt the pain of crashing headfirst into a tree. You might've sat there dazed, thinking, "what went wrong?" while you picked the leaves out of your helmet. You were trying so hard to avoid hitting that tree. How could you have hit it?
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