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Do you ever wonder why so many fast food restaurants use red in their logos? Or why so many hospitals and healthcare organizations use the color blue in their logos? This phenomenon is hardly random. Psychologists have spent years studying colors’ effect on human behavior, and you can be sure that the results are worth understanding when you’re choosing your brand’s colors.
Make no mistake about it: one of the biggest keys that you have regarding remaining competitive in a crowded marketplace isn't the work that you're doing, per say. It's the people who are doing the work in the first place. By attracting top tier talent to your business, you affect the entire enterprise from the top down in a number of positive ways. Thankfully, actually getting the attention of these mythical "perfect" employees is a lot easier than you might think - provided that you keep a few things in mind.
Make no mistake about it: a business is more important than any one person. A successful business is truly the sum of its parts. It's a collection of people all working together to form a cohesive whole, helping the business as an entity move forward into the future and accomplish the goals that it has outlined for itself at the same time. Finding the right people to fill the right positions is one important step towards achieving this environment, but it is exactly that – one part. An element that is just as important (but one that far too many business owners fail to pay attention to until it's far too late) comes from the idea that your employees also have to actually enjoy working with one another if your business is going to succeed the way you want it to.
Kids and cats seem to have this well figured out. We’ve all seen or experienced first-hand the joy that kids and cats take in taking an “ordinary box” and making that product packaging into the most exciting plaything of all time. What they are instinctively telling us, without truly understanding for themselves, is this: if the packaging sparks the imagination, it almost doesn’t matter what’s inside.
The new year is a time of many things. Oftentimes, people look at it as a way to get a "fresh start" in their personal lives and work towards the goals they may have lost sight of in the previous year. The same concept can hold true for the world of business, but only if you approach things from the right angle. There are a number of important steps that you should take at the beginning of a new year to make sure that your business is headed in the right direction - both literally and figuratively.
Doing business involves a product or service and a buyer and seller. In large part, it also involves the formation of relationships. The fact that some of them are quite temporary does not diminish the importance of these buyer-seller relationships. The objective, of course, is to limit the number of temporary relationships and increase those that are ongoing. Repeat customers are intrinsically valuable for the success of a business.
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